FREQUENTLY ASKED QUESTIONS

How does Pixel Effects mitigate potential website issues?

Since 2008, Pixel Effects has engineered and managed WordPress platforms of all scales. While WordPress is a robust and stable open source framework, it requires consistent oversight to manage frequent core updates and a vast ecosystem of third party plugins. We provide the technical stewardship necessary to prevent minor technical debt from evolving into critical system failures. Our plans ensure your site remains a high performance asset rather than a neglected liability.

Are there limitations on how often I can contact support?

We prioritize accessibility and partnership over restrictive contact limits. Unlike providers who bill for every interaction, Pixel Effects encourages open communication. You are welcome to reach out via phone or email whenever your brand requires attention.

Are these plans mandatory for hosting clients?

We do not require hosting clients to enroll in a plan, but we strongly advise it. A WordPress site that is not properly optimized for performance and security can become a risk not just for your brand, but for the entire server environment. Professional oversight is the most effective way to protect your digital presence from code intrusions and performance degradation.

What happens if a site without a plan is compromised?

Clients who opt out of professional management assume full responsibility for all core and plugin updates. If a site is affected by malicious code, the issue must be resolved immediately to protect the server ecosystem. Sites that remain compromised for more than 30 days are subject to a $600 monthly mitigation fee. Restoration services for ungoverned sites are billed at $150 per hour.

How do I submit a support request?

You can reach our team by email or by calling 480.296.4459. We take pride in our personal approach to service and guarantee a response within 12 hours, though most requests are addressed much sooner.

Do these plans require a long term commitment?

Yes, all Performance & Intelligence Plans are based on a one year term to ensure consistent performance and security throughout the annual lifecycle of your platform.

What are the available billing options?

We offer both annual and quarterly billing cycles. Annual payments include a 20 percent discount, providing a cost effective way to secure your site for the entire year. Invoices are issued at the start of the month for the following month of service.

Can one plan cover multiple websites?

Each plan is dedicated to a single installation to ensure focused attention and accurate resource allocation. Separate plans are required for each individual site or domain under your ownership.

Is additional technical or creative help available?

Yes. Each plan includes a designated number of hours for client requested changes. Any strategic or technical work exceeding the monthly allotment is billed at our standard rate of $150 per hour.

Do these plans include Search Engine Optimization?

The Ultimate Growth Plan includes strategic SEO and experience research. This includes technical tasks like metadata optimization, schema implementation, and sitemap management. We ensure your site remains visible and easily interpreted by both human users and search engines.

What are my responsibilities as a partner?

While we provide comprehensive oversight, your brand deserves your attention as well. We encourage you to review your site periodically and report any unusual behavior or desired changes promptly. This collaborative approach allows us to maintain the highest standards of site integrity and user experience.

GEO AND GENERATIVE INTELLIGENCE

What is the difference between the SEO included in the Ultimate Growth Plan and the Generative Intelligence add on?

The SEO work in the Ultimate Growth Plan optimizes how search engines rank your pages. It covers metadata, schema implementation, sitemap management, and Core Web Vitals, all aimed at earning a strong position in a list of results. The Generative Intelligence add on addresses a different surface entirely. It structures your content and authority signals so that AI systems select and cite your brand inside a generated answer, where no list of links is presented at all. The two are complementary rather than overlapping.

Why does the Generative Intelligence add on cost more than the base plans?

Platform maintenance follows a predictable monthly rhythm. Generative Intelligence does not. It requires ongoing prompt testing across multiple AI systems, competitive citation analysis, semantic restructuring of existing content, and interpretation of results that change as models are retrained. The investment reflects research and strategic labor rather than routine procedural work.

Can I add Generative Intelligence to the Essential Performance Plan?

Yes. The add on is available with either the Essential Performance Plan or the Ultimate Growth Plan. Pairing it with Ultimate Growth produces the strongest results, because traditional search authority and generative citation authority reinforce one another, but it is not a requirement.

Why does pricing start at $400 rather than being fixed?

The work required depends heavily on what already exists. A focused site with well structured content needs far less semantic restructuring than a large platform with years of unstructured blog posts and overlapping service pages. Pricing starts at $400 per month and is determined by site size and the volume of existing content requiring restructuring. Platforms exceeding 50 content pages or 200 blog posts require a custom evaluation and quote.

How do you measure results when AI answers the question and nobody clicks?

We track citation frequency and accuracy across an agreed set of prompts in systems such as ChatGPT, Gemini, Perplexity, Copilot, and AI Overviews, alongside competitive displacement, meaning the prompts where a competitor is cited and you are not. These findings are delivered in a quarterly attribution report. This is a visibility and authority measurement model rather than a traffic model, and we are direct with partners about that distinction.

What are llms.txt and llms-full.txt, and why do they matter?

These are plain text files published on your site that give AI systems a clear, authoritative summary of what your organization does, which pages to cite for which topics, and how your brand should be described. They reduce the chance that a model misstates your services or pricing. We author and maintain both files as part of the add on, updating them as your services and content evolve.

How quickly should we expect to see results?

Generative systems update on their own retraining and indexing schedules, which we do not control. Structured data and source file improvements can register relatively quickly, while shifts in citation behavior and authority typically develop over several months. We do not guarantee placement in any AI generated response, and we would be skeptical of any provider who does.