Search Engine Marketing (SEM)

Search Engine Marketing encompasses a collective group of services. The end result is improved visibility for your company's products / services on the Search Engine Result Pages (SERP's). Our primary focus is developing a strategy for long-term visibility in the organic or natural search listings rather than Pay-Per-Click (PPC) campaigns.

Search Engine Optimization (SEO)

This is the most commonly known portion of Search Engine Marketing. It will most often be pointed to as the first thing a company should do in order to be found on the internet. SEO is tremendously valuable, however if not done properly it could severely hinder a site's ability to be indexed by the search engines.

Campaign Development

Each SEM Program begins with developing the direction of the campaign. There is more to a campaign than just 'getting on the first page'. Each website is also unique and requires slightly different methodology to achieve the proper elements of SEO.

Online Reputation Management

A company is comprised of management and employees. There may be times where the personal conduct of a person working for a company can adversely affect a company's perception in the court of public opinion. There are times when inflammatory information may wrongfully be published online. This too may harm the reputation of a company or the products / services offered. Online Reputation Management services minimize the negative exposure by positioning factual information on the search engines, reducing the disruption of negative or incorrect being listed on the SERP's.

Brand Strategy

This may sound like a term that belongs with our Branding Services, however there are specific techniques we use for creating the right mix of services to obtain opportunities for your brand to be seen. We also instruct our clients on the best uses of social media and other technologies. Your brand will benefit from cohesive efforts in digital media.

Competitive Analysis

Your competitors are the standard to which you want to exceed. We study what your competition is doing to better understand what must be done to position your products / service ahead of theirs. It's not corporate espionage or anything like that, since our focus is on their marketing efforts...not product development or other service related information. It is best to know what approach the competition is taking regarding their marketing, so a proactive plan can be established to gain a strategic advantage.

Conversion Analysis

So, you have a website...but people are not buying from it. Want to know why? There may be roadblocks to completing certain tasks that you may not be able to recognize. We can. Removing those roadblocks reduces the chance that site visitors will abandon the sales or contact process.

Market Research

Any marketing plan will fail without knowing how to reach the specific segment of people who need your product as their solution. Why waste time and money with trial and error? Let us provide information about what searches are being conducted and use that to implement a focused strategy gaining you more search engine visibility within your specific target market.

Pay-Per-Click (PPC) Management

PPC campaigns are improved using our management tools and techniques. Results are achieved more quickly and remain more constant throughout the duration of the program. PPC is best done in conjunction with organic listing campaigns, but can be a separate campaign of its own.

Consulting

Consulting Services are offered on a case by case basis. Consulting can be done as one single service or combination of services listed above.